Professional Beauty Therapy

What is anti-ageing?

By on September 7, 2018 in Health & Beauty Blog | 0 comments

Three smiling mature women

So I thought I would write about anti-ageing this month as it’s been on my mind for a while now.

What exactly is “anti-ageing” anyway? What does it mean? Why should we be? How can we be? These are all questions coming into my mind whilst thinking about this subject.

I know there has been a lot of murmurings in the beauty industry about the term anti-ageing. Should the term anti-ageing be banned completely from the beauty and cosmetics industry. Is it dated? Is it offensive? Does it send out the wrong message?

Why should we be anti it? To be honest even if we are, there’s really not much we can do about it is there…. is there?

I’m sure the term anti-ageing mainly came out of a beauty/cosmetic industry marketing ploy to lure the consumer (mainly women) into purchasing their products to make themselves look “younger”.

I’m also pretty sure that whatever you buy, be it lipstick, hair product, face cream etc etc cannot actually turn back the ageing process. picture-of-a-clock But we women sure do fall for it.

Of course, then there are the other things you can do to try to look somewhat younger than you are, i.e, Botox, fillers, facelift etc. The trouble with this stuff (in my humble opinion) is why do people want to look younger than they actually are. Maybe that’s a silly question, and I guess the media etc have a lot to do with it, but I feel we should embrace getting older and all it brings with it.

kate-humble-Daily-Telegraph

Kate Humble is someone I really admire. She spends a lot of time outdoors, has a healthy glow and yes has lines. To be honest, however, it would be a bit weird if she didn’t. You just don’t get to a certain age and have no lines whatsoever. The best thing about Kate is she is always smiling and her eyes sparkle. A mature lady can look amazing whatever her age.

There are many things we can do to keep ourselves in good condition/younger looking and the main one is to keep as healthy as we possibly can. Get outside and exercise, drink plenty of water/herbal teas, eat sensibly, look after yourself physically and emotionally. Do what makes you happy and have fun. Laugh, dance and be yourself.

Of course, we are but mere human beings and, whilst most of us may do all the good stuff most of the time, there will be times we don’t. But I’ve come to the conclusion actually that’s ok. Life is to be enjoyed. There is no good and bad, right and wrong, this way or that.

Just do your best to look after yourself and embrace getting older. Ageing is a privilege, not something to be ashamed of or to hide.

sarah-butler-pictureOh by the way, I’m nearly 51 years old and proud to be so.

Some people don’t get that far, but I’m one of the lucky ones. Happy days!

Until next time……

Sarah Rigden Signature

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